Cultural Map. Barriers of Intercultural Communication in Business - 9786178437756
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What the Brit thought: "WHAT A FOOL.".
What he said: "ORIGINAL.".
What the Dutchman heard: "HE LIKES MY IDEA!".
On one hand, it's a joke, and on the other — an example of intercultural confusion. And, unfortunately, similar misunderstandings can escalate into quarrels and the breaking of business deals. But how to avoid this and build a coordinated work process if you work with foreigners? How to channel the directness of the French, the punctuality of the Germans, the openness of Americans, or the silence of the Chinese for the benefit of the whole group and help them understand each other?
This is explained by international cooperation consultant Erin Meyer. Using real stories, she demonstrates how representatives of different cultures interact, analyzes common mistakes, teaches how to see the situation through the eyes of subordinates or managers who grew up in another culture. The author also offers an effective tool: an eight-scale model that will multiply the efficiency of an international team.
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