Working Backwards. Insights and Secrets from Amazon Top Managers
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In the book "Working Backwards," K. Bryar and B. Carr reveal and systematize the principles and methods of work that form the foundation of one of the most outstanding companies. The authors explain how Amazon's 14 leadership principles influence decision-making at all levels and reveal how the company's culture is defined by four characteristics: customer obsession, long-term thinking, a drive for invention, and operational excellence. This book is a practical guide and corporate narrative, filled with the authors' memories of what it means to be Amazonians and how it affects professional and personal life. The authors demonstrate that success on Amazon's scale is achieved not by the genius of any single leader but rather through engagement and the consistent execution of a clearly defined set of principles and practices, which can be learned for the first time from the book "Working Backwards."
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